So here it is, the highly anticipated Spider-man reboot properly named “The Amazing Spider-man”.
This entry to the famous Marvel Comics franchise is directed by Marc Webb, director of (500) Days of Summer, starring Andrew Garfield as Peter Parker/Spider-man and Emma Stone as Gwen Stacy among others.
A teaser trailer was already featured on this blog but it didn’t gave a proper look at Spidey in action, this one does, and very well if I may say.
Without further due , I’ve embedded the trailer below, so you can enjoy it for yourself:
So there you have. The movie was shot with the new RED Epic camera, which means that it will look spectacular on IMAX 3D.
The movie will be released this July 3rd .
Fred here, I’m so sorry I’ve been quite absent for some time. I didn’t maintain this site as much as I wished, but this will change from now on…
So, a lot of things happened last year; 3D finally became mainstream, even if it wasn’t as accepted as hoped (those glasses alienating everyone…), it still has a very bright future.
On the technology/3D adoption side:
There have been serious discussion about 3D’s future among analysts; that 3D was a fad, etc. That Avatar was successful because it was a novelty and that people swore off 3D because they were tired of the poor experience…
Well, that last statement is quite right: a lot of the so-called 3D movies that were released last year were made with post-production conversion (which is NOT the same as native 3D) and the audience could tell that (The Green Hornet being the worst offender…). So they refuse to accept it and rather go for normal 2D screenings.
With that said, movies like Thor, Captain America: The First Avenger, The Smurfs, etc. were quite successful even being filmed in 2D and then post converted. So there was still a market acceptance for it.

Even that these films were originally filmed in 2D, they've found success in the 3D conversion process
However, I don’t know much if the market is really accepting it or it is the studios that are trying to shovel the 3D format into the audience’s throat. It looks like the latter, but who can blame them?:
It reduces bootleg piracy, the tickets are premium priced and it pushed the adoption of 3D home theater setups (which Sony loves because it’s part of their business).
So yeah, they have all rigged the game so that 3D can’t fail. Or so we think…
But anyways, I’m biased to say that I can see 3D as a good tool for film-making, IF DONE RIGHT. So I think that film-makers should embrace it and start experiment with this tool (just like Martin Scorsese did) and then come with their real arguments against it.
Keep reading after the jump
3D TV models currently on the market utilize each one different 3D glasses that works only for their own brand. XpanD tried to break this stigma by offering their Xpand Universal X103 3D glasses, but it wasn’t enough to remedy this situation.
TV makers are being faced by 3D TV’s sluggish sales so they are starting to partnering with each other to find a solution and help the consumer in their choice. For this, they will begin with the 3D glasses.
Sony, Panasonic, Samsung and XpanD announced the Full HD Glasses Initiative that will bring a standard format for 3D glasses using active shutter technology and that communicates to the TV via IR or Bluetooth. They should be backwards compatible with the 3D TVs of 2011, but older models from 2010 are out of luck…
I’ve included the press release after the break. These 3D glasses should start appearing next year.
Via: Engadget
Continue reading “Sony, Samsung, Panasonic and XpanD will create an active 3D glasses standard” »

So it appears that Toshiba just showed a new laptop with a display that shows 3D without glasses to a few lucky journalists in London today.
The Toshiba Qosmio F750 features a 15.6 inches glass-free 3D lenticular display. It has a HD webcam that tracks the face of the user and it tweak the position of the lenticular glass so that the 3D effect doesn’t break.
It also plays 2D content and inside the computer is embedded a software to convert that content into 3D.
But mostly, this laptop is equipped of some beasty specifications: Intel Core i7 processor, 6GB of RAM, 640GB hard-disk drive, Nvidia GeForce GT 540M graphic card, Harman Kardon stereo speakers, Dolby Advanced Audio, Blu-ray XL drive (it lets you burn double layers blu-ray discs), Wi-Fi, 4 USB drives, HDMI and Bluetooth 3.0.
This amazing piece of technology will be released this August in the UK for £1,300.
Still, no words on US availability.
But now if you want to enjoy 3D movies on the go, you can with this. Can’t wait to get me one of these! ![]()
Peter Jackson announced on The Hobbit’s facebook page that his epic production is getting the 48fps treatment.
James Cameron said in the last Cinema Expo that the next step for film making, after 3D, is to double the frame rate. The comments from the viewers who saw the test footage, filmed by Cameron himself and his DP, was very favorable: the image is very clear, you can see the action much better, the strobe effect common in 24fps movies disappears and also there’s less ghosting on the 3D effect.
Here’s the quote from Jackson himself telling how wonderful is to work in this frame rate:
Time for an update. Actually, we’ve been intending to kick off with a video, which is almost done, so look out for that in the next day or two. In the meantime, I thought I’d address the news that has been reported about us shooting THE HOBBIT at 48 frames per second, and explain to you what my thoughts are about this.
We are indeed shooting at the higher frame rate. The key thing to understand is that this process requires both shooting and projecting at 48 fps, rather than the usual 24 fps (films have been shot at 24 frames per second since the late 1920′s). So the result looks like normal speed, but the image has hugely enhanced clarity and smoothness. Looking at 24 frames every second may seem ok–and we’ve all seen thousands of films like this over the last 90 years–but there is often quite a lot of blur in each frame, during fast movements, and if the camera is moving around quickly, the image can judder or "strobe."
Shooting and projecting at 48 fps does a lot to get rid of these issues. It looks much more lifelike, and it is much easier to watch, especially in 3-D. We’ve been watching HOBBIT tests and dailies at 48 fps now for several months, and we often sit through two hours worth of footage without getting any eye strain from the 3-D. It looks great, and we’ve actually become used to it now, to the point that other film experiences look a little primitive. I saw a new movie in the cinema on Sunday and I kept getting distracted by the juddery panning and blurring. We’re getting spoilt!
Originally, 24 fps was chosen based on the technical requirements of the early sound era. I suspect it was the minimum speed required to get some audio fidelity out of the first optical sound tracks. They would have settled on the minimum speed because of the cost of the film stock. 35mm film is expensive, and the cost per foot (to buy the negative stock, develop it and print it), has been a fairly significant part of any film budget.
So we have lived with 24 fps for 9 decades–not because it’s the best film speed (it’s not by any stretch), but because it was the cheapest speed to achieve basic acceptable results back in 1927 or whenever it was adopted.
None of this thinking is new. Doug Trumbull developed and promoted a 60 frames per second process called ShowScan about 30 years ago and that looked great. Unfortunately it was never adopted past theme park use. I imagine the sheer expense of burning through expensive film stock at the higher speed (you are charged per foot of film, which is about 18 frames), and the projection difficulties in cinemas, made it tough to use for "normal" films, despite looking amazing. Actually, if anybody has been on the Star Tours ride at Disneyland, you’ve experienced the life like quality of 60 frames per second. Our new King Kong attraction at Universal Studios also uses 60 fps.
Now that the world’s cinemas are moving towards digital projection, and many films are being shot with digital cameras, increasing the frame rate becomes much easier. Most of the new digital projectors are capable of projecting at 48 fps, with only the digital servers needing some firmware upgrades. We tested both 48 fps and 60 fps. The difference between those speeds is almost impossible to detect, but the increase in quality over 24 fps is significant.
Film purists will criticize the lack of blur and strobing artifacts, but all of our crew–many of whom are film purists–are now converts. You get used to this new look very quickly and it becomes a much more lifelike and comfortable viewing experience. It’s similar to the moment when vinyl records were supplanted by digital CDs. There’s no doubt in my mind that we’re heading towards movies being shot and projected at higher frame rates.
Warner Bros. have been very supportive, and allowed us to start shooting THE HOBBIT at 48 fps, despite there never having been a wide release feature film filmed at this higher frame rate. We are hopeful that there will be enough theaters capable of projecting 48 fps by the time The Hobbit comes out where we can seriously explore that possibility with Warner Bros. However, while it’s predicted that there may be over 10,000 screens capable of projecting THE HOBBIT at 48 fps by our release date in Dec, 2012, we don’t yet know what the reality will be. It is a situation we will all be monitoring carefully. I see it as a way of future-proofing THE HOBBIT. Take it from me–if we do release in 48 fps, those are the cinemas you should watch the movie in. It will look terrific!
Time to jump in the car and drive to Bag End for the day. Video coming soon!
Marc Webb’s Spider-man reboot is being filmed in 3D, but not with any camera. They are using the Epic Red Digital Camera, the one also being used for The Hobbit as stated a few days ago by Peter Jackson himself.
The camera is making a lot of buzz in the industry right now for its unrivaled image quality that can achieve IMAX quality footage on a digital medium (pretty groundbreaking if you ask me…)
John Schwartzman, who is the director of photography on the movie, stated this on Red’s official forum. He sounds very optimistic and amazed by this technology.
Read his full statement after the jump:
Continue reading “Spiderman’s reboot DP John Schwartzman talks about the Epic Red camera” »